Scope

Design an RunBuddy Fitness app to find a user-friendly and accurate app that offers seamless run tracking.

Process

Conducted market research and user interviews to understand the challenges of locating individuals in crowded environments. Developed user personas and mapped out user journeys to define key interaction points. Created wireframes and interactive prototypes using Figma, iteratively testing and refining the interactions with target users.

Solution

Runners struggle to find a user-friendly and accurate app that offers seamless run tracking, personalized goal setting, community engagement, and integration with wearables, while avoiding cluttered interfaces and maintaining motivation through features like gamification and route suggestions